In this workshop, you look at your own leadership brand, and others’ leadership brands, to determine what you are currently known for, and what to do to create your own respected leadership brand. Developing your brand is a journey, which means you will shape the future of your brand by learning the BKD Leadership Brand building steps below.
Step 1: Reveal What Makes You Memorable, Recognizable And Iconic
Step 2: Put Your Values Up Front
Step 3: Identify And Promote Your Purpose
Step 4: Clarify Your Contexpertise
Step 5: Give People A Vision And Reason To Follow You
Step 6: Make Your Mission Matter
Step 7: Declare Your Leadership Brand Statement
Step 8: Make Your Brand Identity Real, And Test It
Step 9: Create And Implement Your Plan Of Action
Step 10: Evolve And Grow
Organizations want leaders who embody their values, and promote employees who embody their brand promise to clients. Executives who Build A Leadership Brand differentiate the organization to employees inside and to customers and investors outside.
As a result of attending this workshop, you will answer the most important leadership question of your life.
|Topic||Personal Leadership Brand||Organizational Brand|
|Leader Vision:||What do I look like as my future best-self as a leader?||What is the future best version of the world look like because of my leadership?
|Leader Mission:||What must I strive to do in every action I take?||What do I need to do professionally in order to fulfill my leader vision?
|Leader Values:||What do I stand for?||What values do my organization embrace?|
|Leader Purpose:||Why do I want to lead?
|What does my organization need its leaders to do?|
|Leader Goals:||What do I want to achieve?
|What are the organizational objectives?|
|Leader Target Audience:||Who do I want to lead?||Consider: Employees, Stakeholders, Shareholders, Consumers|
|Leader Priorities:||Why is it important for me to lead this particular group of people?
|Leader Benefits:||How do I benefit from being a leader?||How do my target audiences benefit from my leadership?